“First impressions matter. Experts say visitors judge a web page within 30 seconds. If you don’t have a striking, well designed website, you are missing the most cost-effective form of advertising in the 21st Century”
It is essential that all companies have a modern, well-designed and up to date website. This is frequently the first point of contact a potential client will encounter. First impressions count.
Plus a large amount of visitors will arrive via smartphone or tablet – will the site perform well under those conditions? The use of hand held devices grows by the day.
Also, if you have an online store and it looks out of date or is not search engine friendly, any advertising and networking could fall at the first fence.
Social media marketing for business began with blogs, when companies realised it was a way to keep in touch with customers and allow them to release the latest news, without the associated PR agency costs.
Now, many businesess or organisations can easily tap in to the massive potential of the major social media networking sites, such as Twitter, Facebook and LinkedIn.
Social media is the natural replacement for some of the techniques once used in search engine optimisation on the web – is it viable for your company?
A highly emotive and much debated subject days. The truth is, sadly, the old methods of search engine optimisation hardly work any more. You need to keep up to stay in the game.
If you are in a hurry to gain visitors, then pay per click is the quickest, manageable and measurable way to do this.
From setting up an account with Google, which only takes minutes, you can use their tools to identifiy the best keywords, create your first campaign and start advertising straight away.
And with the popularity of Social Media Marketing through sites like Twitter, LinkedIn, Facebook, etc there’s a chance your competitors could leave you behind.
The issue of SEO on a website is now very dependent on the layout and navigation. Get this right and you are on your way to a very successful site.
Give us a call to discuss how we can help you.