eCommerce - Selling on the Web
 eCommerce has evolved a lot since 1995 when Amazon opened its' doors, Now you can get anything and everything online, instantly. But as with everything on the internet, things are constantly changing. 2011 has seen the rise and fall of trends no one could have predicted five years ago. But even the more predictable changes that may be obvious to some are still being ignored by a large number of e-retailers.
Consumers are becoming less and less dependent on just searching for a product. Many consumers have a favorite aggregator site that offers them deals on brands, types of products, or specific products that they have marked their interest in. Consumers jump immediately to their favorite deals site to save time instead of just searching.
Mobile shopping is on the rise. Not having a strong mobile version of their site can cost a company tons of business. Smartphone usage is growing by leaps and bounds every single year and 2011 will be no different, especially now that we've seen the unqualified success of the iPhone 4S.
The new mobile player however is tablets. With a larger screen and easier input options, tablets are and will continue to grow in the mobile shopping market. The challenge is making sure a website is compatible with all different types.
Social media + business is not just a fad, it's now an important part of advertising , and one of the few ways customers still want to interact with and hear from companies.
Gaming and virtual goods have been popular for a long time in Asia but have grown slowly in the West. But Farmville and similar services have opened the floodgates. Facebook cards are now available in Walmart. This is one area where the sky is still the limit. Call us on Chesterfield (01246) 557711 |
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