The Social Web
 Recent years have seen the rise of a new form of online promotion
- social media marketing. Now that the majority of people have
access to the web, the demand for social destinations has grown
into a giant opportunity for advertisers to reach consumers of
all ages and tastes.
Some sites, like Flickr (for sharing photos) and YouTube (for
sharing video) create communities by giving visitors the opportunity
to vote, comment and recommend to others. The use of sites like
StrumbleUpon, Digg, etc also allow people to create links to
their favourite destinations, stories, news, pictures, video,
etc.
The spread of viral information via these sites can be phenomenal!
A funny or controversal video can spread rapidly across the web
reaching millions of consumers.
However, the biggest success in social media is Facebook. It has become so big that it is, at the time of writing, the third most popular site on the web with 800 million members - and that number increases every day! As to the advertising potential, Facebook is up there with Google and YouTube in the number of searches performed.
If you want to know more about social media marketing, just get in touch.
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